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How Germany’s largest private mail service provider found its next chapter
PIN AG, a Berlin-based logistics and mail company with around 1,500 employees, operates in a rapidly evolving and increasingly competitive market. Facing structural industry shifts, the organisation needed to rethink its long-term positioning and identify new growth pathways beyond its traditional business model.
The challenge
- Leadership was too embedded in day-to-day operations to identify transformative opportunities
- Previous strategy processes had not delivered actionable results
- Limited confidence in internal methods to drive meaningful change
- Need for bold, future-oriented ideas to ensure long-term competitiveness
Our approach
We designed and delivered a 7-month Internal Innovation process combining strategic advisory with ecosystem integration.
1. Structured Analysis
- Stakeholder surveys and leadership alignment
- Industry analysis and SWOT workshops
- Clear baseline of current capabilities and challenges
2. Opportunity Development
- Creation of a dedicated Strategy Group
- Identification of key opportunity fields
- Development of hypothesis-driven strategic initiatives
3. Validation & Roadmapping
- 12-week validation phase
- Stress-testing ideas for feasibility and impact
- Prioritisation of initiatives and resource planning
4. Ecosystem Integration
- Access to a curated network of 650+ entrepreneurs
- Scouting of 15+ relevant startups for potential partnerships
- Integration of external innovation into strategic thinking
Impact of our collaboration
- Validated strategic roadmap with prioritised initiatives
- 12-week tested business cases ready for implementation
- 15+ vetted startup collaboration opportunities identified
- Market intelligence across 9 European markets
- Strong alignment across leadership and governance bodies
- Increased confidence in long-term strategic direction
- Introduction of ecosystem-driven innovation as a core capability
- Foundation for “Strategy 2029” and future organisational transformation
“We absolutely need an external view and bold new ideas for the future of PIN.”
Bernd Fricke, COO/CFO, PIN AG
