Vitto started off helping his dad in the family bakery in Rome before studying Business and researching sustainable consumption. Then he moved to London and ran leading insights and innovation teams at Unilever for seven years. There he became an ice-cream expert and developed many of the brands we know: Magnum, Cornetto, Ben & Jerry’s etc. After graduating from an executive degree at the Cambridge Institute of Sustainability Leadership, he founded Purpose House. Since then, he has worked to activate purpose in companies across industries in Italy, Germany, Mexico, Turkey and the UK. His recent work includes a project with vanilla farmers in Madagascar and a purpose-led innovation with a sanitation company in Ghana. Alongside Purpose House, Vitto is a Challenge Director at Business Fights Poverty, a business-led collaboration network focused on social impact.
Founder and Managing Director
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