The term “business model” is a tricky one: everyone think they know what it means, but few could
pinpoint the essential elements of one (not to mention constructing a “better” one). The matter
becomes even trickier when it comes to business with a social impact – how can one ensure both social
and economic value generations are aligned and complement each other through business model
Under the guidance of Frederike Beha, participants from five different countries gathered on 25th August
and learnt about aspects of a business model, and how to make it better. Having been introduced to the
value propositions of brands such as Warby Parker & Airbnb, participants defined their own with
reference to different customer groups. They were further equipped with different business model
patterns to challenge and improve their initial ideas. At the end of the workshop, three business models
targeting at refugees, food education and feel-good work environment were generated. Participants
also left with an outlook of what next steps to take.
Got an awesome idea for a social business and need some inspiration to bring it to life? Get inspired on
informed about future events.
Prepared by Maxime Cheng